We celebrated the launch of Summer in the heart of New York City, at Soho’s iconic Mercer Hotel.
Bringing the DISSH mood to the city, guests were transported into our world to experience the brand’s aesthetic in every sense. Juxtaposed against the exposed brick and cobbled streets of Soho, our showroom space was filled with natural light, featuring refined and considered textures and floral accents, to create the perfect neutral palette to hero our curation of product perfect for the summer sunshine ahead.
The space was transformed into a dedicated styling suite embodying one of our curated DISSH spaces, to offer guests the opportunity to experience the brand in person and immerse themselves in all things DISSH.
We welcomed friends of the brand, stylists, along with Vanity Fair, New York Times, Harper’s Bazaar, Marie Claire, ELLE, and more, for an exclusive preview of our Summer Edit. Attendees explored the new collection alongside our DISSH team and heard more on our brand story and values through the lens of Owner & Director, Lucy Henry-Hicks.
Key pieces showcased included our signature linens and silks, our cult favourite denim, summer tailoring, and our latest exclusive print drop.
From the Sunshine State in Australia to Soho, New York. This is the Summer of DISSH. Destination: NYC.
Experience the best of the season, online now.
Curating our ultimate guide of non-negotiables for the summer season ahead, guests left with our most-loved brands and their cult favourite products. All female founded and values aligned.
Outfitted by – DISSH’s summer staple Norah White Linen Pant
Styling with – Bali Tailor, Jenny Bird, Luv Lou
Self-care with – AlphaH, Summer Fridays, Go-To Skincare
Creating memories with - 35mm Co. Film, Who is Elijah
Videography – Sara Kerens
Styling – S_PROJECTS
Location – Mercer Hotel